Learning How to Get a Job in Digital Marketing can change your live. Digital Marketing can be done anywhere in the world and you can make $40,000 at entry level and earn over $250,000 once you get established in your career. Having a job in digital marketing is a bit of a Wild, Wild West — a career that’s constantly evolving, whose rules are constantly changing, and where you can make a big stamp on how things are done.
If you want to get into digital marketing, certain skills will help you break into the industry. Below we’ll outline which skills to beef up, as well as what strategies to employ to land a job!
What is Digital Marketing
Digital marketing uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote services and products.
Digital Marketing Industry Statistics
- The Digital Marketing industry is predicted to reach $807 billion by 2026.
- 72% of the marketing budget goes towards Digital Marketing, according to a survey from Gartner.
- Google process 8.5 billion searches each day as of 2023.
- Over 90% of people read reviews online before making a purchasing decision.
- Digital Advertisements can increase a brand’s awareness by 80%
How To Get A Job In Digital Marketing
Step 1: Learn All You Can about Digital Marketing
There’s a lot to know about before getting a job in digital marketing, from SEO to Google Analytics and beyond. The first step, then, is to educate yourself about the industry. Luckily, there are countless online courses and free videos explaining how digital marketing works. You should also try to attend webinars and read blogs to gain knowledge about the latest trends, tools, and techniques.
Having a strong foundation of knowledge in digital marketing will give you a competitive edge over other candidates.
Check out Growth Skill’s Digital Marketing Courses. They offer free and indispensable knowledge on Digital Marketing.
Step 2: Gain Some Experience
Most digital marketing is just practical experience, and you don’t have to work at a huge ad agency to gain it.
While learning theoretical knowledge is important, anyone who hires you wants to see that you have hands-on experience with digital marketing. You can start by creating your own blog or social media page, experimenting with various digital marketing tools and techniques, and tracking your results. The better you do — and the more market penetration you can achieve — the better the evidence of your skills. This will give you a portfolio that you can show to potential employers and get that job in digital marketing.
Step 3: Start Mingling With Others in the Industry
You’ll learn a lot on your own, but it doesn’t even compare with how much you’ll learn by hanging around others in the industry. You can find digital marketers on LinkedIn or by looking at the staff of some of your favorite companies.
Reach out to people who inspire you. Try to connect with them on a personal level whenever possible and make every effort to absorb some of their knowledge. The better informed you are about the industry, the more you’ll be able to talk shop when it comes time to interview.
Networking will help you get noticed and build relationships that may lead to job opportunities.
Step 4: Learn How To Do the Core Operations
Digital marketing is a broad field that encompasses many different skill sets, but there are some core ones of which to be aware. Keep in mind that employers will be hunting for candidates who have specific skills that meet their needs.
Some of the most in-demand skills in digital marketing include SEO, content marketing, email marketing, social media management, data analysis, and PPC (pay-per-click) advertising. Identify your strengths and focus on developing these skills.
Chances are that if you’re going after a job in digital marketing, you’re going to have to be a great writer and communicator. This is true even if you don’t focus on content, email, or social media marketing — your job is always going to be about communicating. Make use of the plentiful free or affordable videos and e-learning courses online that can help you become a better writer.
Step 5: Show Off Your Creativity
In a field where standing out is the ultimate goal, creativity goes a long way. You may have one or more creative gifts already:
- A strong sense of humor
- Great storytelling ability
- Graphic design skills
- Poetic or musical skills
No matter where your strengths lie, there’s always a way to incorporate them into digital marketing. Employers want to see that you have the ability to come up with innovative ideas and solutions, and you shouldn’t be shy about trying out-of-the-box ideas. Use your portfolio to showcase your creative skills and demonstrate how you can add value to a company.
Step 6: Stay in the Know
Digital marketing is an industry that changes as rapidly as the internet itself. Social media platforms come and go. SEO guidelines change. Laws are passed. It’s important to stay up-to-date with the latest trends and technologies.
Follow industry leaders on social media, attend conferences, and read blogs to stay informed about the latest developments. Remember — there’s always something new to learn.
Step 7: Work Hard on Making Your Resume and Cover Letter Stand Out
Do not use a template cover letter when applying for jobs in digital marketing — each one should be tailored to the company to which you’re applying. The same goes for your resume. Highlight the skills and experiences that are most relevant to the position, and show how you can contribute to the company’s goals.
Step 8: Be Prepared For Your Interviews
When someone tells famed astrophysicist Neil DeGrasse Tyson that he makes public speaking look easy, his response is always that it looks easy because he prepares so hard. Interviews are the same way: the more you practice, the more comfortable and competent you’ll appear.
Digital marketing interviews may involve case studies, skills tests, and behavioral questions. Prepare for your interviews by practicing your skills and researching the company and its competitors, and be prepared to demonstrate your skills and show how you can add value to the company.
Step 9: Don’t Expect Overnight Success
Getting a job in digital marketing can take many months. You may face outright rejection over and over until the right job comes along.
This is completely normal.
Don’t get discouraged. Learn all you can, be humble and kind to yourself when you make mistakes, and let the process work. Be patient and persistent, and continue to work on your skills and build your network. The right opportunity will come along if you stay focused and determined.
Jobs in Digital Marketing
Here are some examples of jobs to consider in digital marketing:
- Digital Marketing Specialist: This person is responsible for developing, implementing, and managing marketing campaigns across various digital channels. The salary range is typically between $40,000 and $70,000 per year.
- SEO Specialist: In this role, you are responsible for optimizing websites to improve their search engine rankings. The salary ranges from $45,000 to $80,000 per year.
- Social Media Manager: As a social media manager, you are responsible for managing a company’s social media presence and creating content for social media channels. The salary range for this role is typically between $50,000 and $90,000 per year.
- Email Marketing Manager: Email marketing campaigns are an important part of most companies’ outreach, and in this job, you manage and create them. The salary range is between $50,000 and $80,000 per year.
- PPC Specialist: A PPC specialist is responsible for managing and optimizing pay-per-click advertising campaigns. The salary range for this role is typically between $45,000 and $80,000 per year.
Getting a job in digital marketing requires a combination of educating yourself, gaining practical experience, building a professional network, building specific skills, showcasing your creativity, staying up to date on the industry, custom-tailoring your resume and cover letter, preparing for your interviews, and being patient.
By following these tips, you can increase your chances of landing a job in this exciting and ever-changing field! Read more industry advice at Urban Income.