Learning platforms for digital marketing are designed to allow individuals to gain understanding and experience in this rapidly growing field. If you’re looking for a quality career path, digital marketing offers a world of opportunity. And, with the rise of online learning platforms, you can master digital marketing skills from the comfort of home.
In this guide, we’ll take a look at everything you need to get started on your path to becoming a digital marketing expert.
Why Invest Time in Learning Platforms for Digital Marketing?
Whether you are looking to grow your career or build your own business, understanding digital marketing is valuable. By learning how to market digitally, you’ll increase the number of jobs you are qualified for and tap into the knowledge that could help you launch your own business. Online learning platforms make it easy, affordable, and convenient to master these new skills.
A Look at the Best Learning Platforms for Digital Marketing
Now that we’ve laid the foundation for the importance of digital marketing let’s dive in and take a look at the top seven learning platforms for digital marketing.
#1: Learning IQ by Growth Skills
Learning IQ by Growth Skills offers sales and digital marketing courses to help you grow your career or business. Through this learning platform for digital marketing, you can take free micro courses or invest in full video-based Search Engine Optimization (SEO) courses with assignments, quizzes, and real-life projects.
What we like about it: Learning IQ by Growth Skills offers free micro courses, which allow you to determine whether or not a specific learning path is a right fit for you prior to investing. Additionally, when you purchase one of the company’s paid courses, they give a membership to educate someone in need.
Where to get started: Enroll for free in IQ by Growth Skills micro course in digital marketing. This course is zero cost, and it’s a quick snapshot of what digital marketing is and why you might want to consider enrolling in more in-depth learning paths.
#2: LinkedIn Learning
LinkedIn Learning is an online learning platform that allows you to access over 16,000 professional learning courses. While LinkedIn Learning isn’t dedicated solely to digital marketing courses, they offer a wide selection of classes on digital marketing, ranging from beginner to expert.
What we like about it: When you complete courses through LinkedIn Learning, you can earn certificates which can then be displayed on your LinkedIn profile. This can be extremely beneficial when searching for a job in the digital marketing field.
Where to get started: If you haven’t already, sign up for a profile on LinkedIn. From here, you simply pay a flat-rate monthly fee to gain access to every expert-led course on the LinkedIn Learning platform. Simply search for digital marketing-related topics, and get to work.
#3: Google’s Fundamentals of Digital Marketing
Hosted through Google Digital Garage, this course teaches you the basics of digital marketing aimed at helping your business or your career.
What we like about it: It’s free, and you earn a Google certificate upon completion of the course.
Where to get started: Visit the Google Digital Garage.
#4: Hubspot Academy
Through Hubspot Academy, you can take free online training courses designed to target important digital marketing topics, such as content marketing, inbound sales, outbound marketing, email marketing, and more.
What we like about it: Hubspot certifications are industry recognized and, in some cases, even required by employers.
Where to get started: Sign up for a Hubspot Academy account.
#5: WordStream PPC University
For those who want to learn the paid side of digital marketing, WordStream PPC University is a great fit. Courses teach the basics of pay-per-click advertising and guide learners all the way to advanced topics.
What we like about it: It’s free and is ideal for specializing in paid digital advertising.
Where to get started: Simply choose the topic and course material you want to explore — no account necessary.
#6: Semrush Academy
Semrush Academy is geared toward teaching the fundamentals of SEO. Through their extensive course list, you can learn about on-page and off-page SEO, backlink building, keyword research, and more.
What we like about it: This free academy is a great choice for those who decide to specialize in SEO.
Where to get started: Register and pick your course path.
eDX is an open online course provider that was the brainchild of Harvard and MIT. Through this online platform, you can take digital marketing boot camps led by experienced professors.
What we like about it: eDX offers digital marketing courses from top schools around the globe with flexible learning paths.
Where to get started: Create an account through eDX and filter courses by the subject “Digital Marketing.”